You don’t want to be among those whose problem and refrain is: “I don’t have anything to wear!” That can still happen, even if your clothes closet is loaded with the most trendy women's or men's clothing. But there is an answer!

People have for centuries engaged in choosing clothes flattering to them because of their colors and styles. How long exactly is unknown, but the practice may reach all the way back into primordial times. Although certain rules of thumb were followed, such as redheads should wear green, there was no reliable way of doing a perfect winning colors analysis.

The road to an answer was begun by Swiss-born Johannes Itten*, an art lecturer and professor at a leading European academy, prior to WWII. He was of the Bauhaus design academy in Germany, and espoused modern art, and the modernism of Art Deco. Although there were predecessors to him, he taught about colors using a seasonal theory. He observed that his art students, in their affinity for color, each used a palette that fell into one of four classes. Johannes Itten named these classes poetically for the four seasons, Spring, Summer, Autumn and Winter. His inspiration came from observing these same four color schemes in nature, as well.

All the members of The Bauhaus, Itten himself included, were not Nazi sympathizers. During the Hitler regime, unfortunately, they were forced to abandon The Academy.

It was not until years later, that Itten's four-seasons idea was picked up and re-examined by beauty consultants. They were experiencing successes applying it to personal coloration as a beauty tool. An explosion of books on this subject, begun in the 1970’s, was assisted by the advancement of printing technology through the color printers upgrade to the color laser printer. That made it more possible to accurately reproduce colors in a book format, though somewhat expensively, and distribute these print books in high volume.

The most well-known of these were written by Carole Jackson**, who popularized color analysis. Her method was based on just the four seasons, and the four palettes that went with them.

Soon color analysis was being done all over the world, based on only those four seasons, and those four sets of colors that belonged to them. Several books blossomed and spread, becoming best-sellers. They were founded on the four seasons theory, and were designed to help the modern and fashion-minded become more beautiful.

Next Generation Colors Analysis

The newest and most well-researched, Wendy J. Smith's*** ALL YOUR WINNING COLORS is able to produce much more personally accurate results. It should, being based on hundreds of hours of research and personal color analysis. Going beyond the stereotypical, limited four seasons, its palettes introduce a powerful and surprising new element. That is what has produced this new and more accurate seasonal color analysis theory.

Wendy Smith was inspired to look further and more deeply into the four-seasons theories, by making a personal observation. While the books and theories had a large following, there were also, apparently, thousands more in the clothing culture who disliked and disagreed with the theories. However, due to the tremendous four-seasons popularity, this other group of non-followers was largely ignored.

To her it seemed that there could be only one explanation for this phenomenon: It must be that the ones who believed in the seasonal color analysis theories, must be ones who had colorations compatible with the unmixed just-four-seasons palettes. As it happens, however, as Ms. Smith discovered during her research, they are the exception to the rule. What she did find threw light onto the idea that, perhaps the remaining people, who could not follow that method, had other colorations that did not fall into classic Spring, Summer, Fall and Winter categories.

Using her life-long training and experience as an artist, her anthropological studies (into post-graduate levels), and clothing design skills, Ms. Smith applied both an artistic and a scientific approach to her study of all colorings.

How Winning Colors Analysis Was Born

During this independent research she learned, first, that there are many different kinds of Winters, Winter meaning brunette coloration.

She also learned that most people in the current generation no longer follow the classic Spring, Summer, Fall and Winter profiles. It was discovered that this was due to intermarriages between the unrelated families of their parents, and on down. We, the children of our parents and their parents, are now more often than not, seasonally mixed. That means, just as one example (and this is quite common), there are many people who are basically Winter (brunette), but recessively Autumn. She was able to work out a color palette that most enhances the beauty of that coloring, Winter Recessively Autumn, as well as other seasonally mixed colorings.

Following out this idea, using her training and experience in the colorings of different people, she carefully analyzed hundreds of personal colorings, and the color palettes that go with them. She found one day, to her surprise, that she was developing an entirely new color analysis method, one that more precisely identifies your Color Profile, and one with better usability. One that contributes to personal beauty more truly, more fully, and with more predictability--and so easily, even for a person with no experience.

A story unfolded that, of itself, was heartwarming and beautiful, fascinating, and worth telling people about. She was glad to have solved many mysteries about personal colors, and is pleased to present what she found out to the general public. Ms. Smith hopes and believes that the new Winning Colors Analysis method will be very to yours and everyone's enjoyment and personal benefit.

* Johannes Itten, The Art of Color

** Carole Jackson, Color Me Beautiful

*** Wendy J. Smith, Love Me, Love My Colors and All Your Winning Colors



Sales & Executive Office: Pontiac, IL 61764 (815) 349-5842



Check Out the New Books

Can ALL YOUR WINNING COLORS give me an outstanding wardrobe? YES!

It will never...

It will always....


Help Twitter Support Libraries


Read More
History of Color Analysis