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Helps That Are Both Economical and Effective For Entrepreneurs

Invisible to the uninitiated or newbie, there is a clear pecking order among people who have selected the internet for marketing purposes. Its simple source is merely knowledge, which includes experience, familiarity and training, in internet promotions how-to practices. Increasingly complex and sophisticated, it is recommended that the uninitiated or newbie arm themselves with helps, which are plentiful and easily obtained online. It is advisable that you begin with the more easy-to-use and economical helps, such as those which our sponsors are offering to you on this page. 

Question for The Netpreneur

An important question asked by almost every entrepreneur, whether experienced or not, is:  What type of marketing and promotion is most effective for my business?  Ads on the internet, or print and mail advertising?

Use Both Print and Internet

This was actually put to the test, and there is an almost predictable result to the research.  The answer was:  BOTH.  Using both online and print advertising on paper increases the value of each, even more than if either were used alone.  Often enough, placing Google or Commission Junction ads alone might get you some results, but don't forget to also send out postcards, and/or hand out those business cards or flyers for your business.  That could include a modest ad in your local paper or classifieds, to get even better results!

This is done by making a print product available, and to mention it to your internet customers (such a free paper brochure) from off your website.  While at the same time, to your print and mail customers, always display your URL prominently so they can look you up on the net.  To top it off, follow up with a personal phone call, making sure they know how to find you on the web, to your respondents.

The First Rule of Sales

As a bonus, if all three are done, it makes it appear that your business is larger and more substantial than it really is (at this time).  Someone wouldn't be able to think, "Oh, this is just a theety-weety, fly-by-night enterprise," thereby rejecting the idea of doing business with you.  You are successfully meeting or exceeding the first rule of sales, making a good impression and solid contact.

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