Techsavvy That Is Both Economical and Effective For Entrepreneurs
to the uninitiated or newbie, there is a clear pecking order among
people who have selected cyber-marketing for your own business. Its
simple source is merely knowledge, which includes experience,
familiarity and training, in promotions how-to practices.
Increasingly complex and sophisticated, it is recommended that the
uninitiated or newbie arm themselves with helps, which are plentiful and
easily obtained online. It is advisable that you begin with the more
easy-to-use and economical helps, such as those which our sponsors are
offering to you on this page.
Question for The Netpreneur
important question asked by almost every entrepreneur, whether
experienced or not, is: What type of marketing and promotion is most
effective for my business? Ads on the net, or print and mail
Use Both Print and Ads On The Net
This was actually put to the test, and there is an almost predictable result to the research. The answer was: BOTH. Using both online and print advertising on paper increases the value of each, even more than if either were used alone. Often enough, placing Google, LinkShare, or Commission Junction ads alone might get you some results, but don't forget to also send out postcards, and/or hand out those business cards or flyers for your business. That could include a modest ad in your local paper or classifieds, to get even better results!
This is done by making a print product available, and to mention it to your cyber-customers (such a free paper brochure) from off your website. While at the same time, to your print and mail customers, always display your URL prominently so they can look you up on the net. To top it off, follow up with a personal phone call, making sure they know how to find you on the web, to your respondents.
The First Rule of Sales
As a bonus, if
all three are done, it makes it appear that your business is larger and
more substantial than it really is (at this time). Someone wouldn't be able to think,
"Oh, this is just a theety-weety, fly-by-night enterprise," thereby
rejecting the idea of doing business with you. You are successfully meeting or
exceeding the first rule of sales, making a good impression and solid contact.
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